AI for logo design
Like in many other creative spheres, AI can be a true companion in logo design. I’m not referring to selecting the right prompts for creating the best logo on the first attempt. The process of true logo design is remaining to be more complicated, because generating a ‘circle’ is something anyone can do, but not everyone comprehends that the ‘circle’ is the suitable solution for a company logo. I’ve found AI helpful in expediting my workflow. Below, I’ll explain some steps that I undertake with the assistance of different AI tools.
Research and design politics
Sometimes, client responses may lack sufficient detail to fully comprehend what steps to take or to consider cultural nuances in future designs. I typically turn to text generators for answers or use them to enhance information about the industry, helping me grasp the overall style and established market preferences. On occasions, I analyze competitors and their designs to gain additional insights. And, of course, it helps me complete the portrait of the target consumer.
When designing for different countries, I inquire whether specific symbols or colors are offensive, vulgar, or generally unsuitable. This ensures that every design element is not only appropriate but also beneficial to the respective company.
Finally I have brainshtorm partner
I love brainstorming with fellow designers. The creativity that emerges from the process never fails to amaze me. Unfortunately, my current job position hasn’t opportunity to work in a team. So over the past year, ChatGPT and Bard have become my brainstorming companions. While not the ideal team, they’re better than lack of someone to discuss it with.
The process of brainstorming is all the same with real people, albeit with the distinction that I lead the session myself. I request ideas based on the brief, write out the best ones for a mind map, and then thoroughly explore each selected idea.
Moodboard creation
In the rare cases I need Midjourney for the accurate design. More often I need this tool for creating mood boards. On this stage I need to show my client the feelings. The feelings based on the perception of shapes and colors on the example of generated product or interior. It’s much easier to generate your vision instead of browsing the entire internet for perfect reference. I won’t cheat, the pinterest images I also use but sometimes I use them as a reference for midjourney.
On rare occasions, I turn to Midjourney for accurate design. More frequently, I rely on this tool to craft mood boards. At this stage, my goal is to convey specific emotions to the client — emotions derived from the interpretation of shapes and colors within a generated product or interior example. Generating my vision is often simpler than scouring the entire internet for the perfect reference. I won’t deny using Pinterest images, they can complement my generative ideas or become references for them.
Сolor tricks
To be honest, I don’t rely on it to suggest colors that best resonate with a brand or company’s mission and vision. Fortunately, I attended design theory lessons, and that knowledge has become somewhat automated in my head. Although, I do find it interesting that other designers may use ChatGPT for getting color with corresponding meaning or complimentary shades.
But the only thing I use Chat for is creating appealing color names for guidelines: “Burnt Sienna” — #D1534B, “Lunar Lemon” — FFF44F, Nebula Nectar — #FFDEAD. It’s my little selling lifehack.
The best AI tool is inside your head
The big rise of AI occurred approximately a year ago. Some still say that I’ll lose my job because of it. However, I see the reality as entirely different. AI tools require a lot of attention to produce something great, and managing any of the well-known tools isn’t easy. Yet, in the end, it provides me with more opportunities for creativity.
When you first start using a tool, it takes a while to understand how it can help you. Once you’re comfortable with it, it’s tempting to leave things to chance, but that’s a mistake. AI tools work best with a well-crafted human query, and only a human hand can get the job done to perfection, at least so far.
I don’t know for sure, but sometimes it feels like I’m only using 10% of the AI possibilities for design. I’m excited to see what AI tools can do for my work in the future. I’m curious about any new possibilities, so if you’re using it differently, let me know.
